P.E.C. Undergo Rebrand
October 2009

P.E.C. is now in its 4th decade of successful trading. Since its formation in 1977 it has undergone a series of changes as it has grown to become a major regional employer and national shopfitting organisation. One of the most recent changes for the company has been its marketing rebrand.

The business initially set up as Panesar Electrical Contractors. It then changed its name to PEC Building Services in the mid 90’s to represent its variety of services on offer. Almost 15 years on, a strategic marketing decision has been made to adjust the name to P.E.C. Building & Shopfitting to further define its position in the construction industry.

The rebrand comes as a part of the organisations new growth strategy. This includes a full overhaul of the P.E.C.’s marketing, including a new ‘revamped’ corporate identity consistent of a new logo, stationery, website and promotional brochures.